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Under costruction

ORIGIN
storia della creazione
degli experiential paths
da parte di una comunità
partecipativa

    FEATURES
caratteristiche
        creative tourism
        experience
        realations

    HISTORY
storie della fase eroica
partecipativa

    DEBACLE
storia della debacle
della prima fase
di web marketing tradizionale
        percorso prefissato in composizione
        ma i tutor, ci vogliono o no?
        e quante cene "care" alla settimana?

 

INVERTISING
philosophy:
il nuovo concept
di web marketing
partecipativo

    TRUST
trust building with the client
is a precondition for genuine
user involvement

        QUALITY
: show things as they are, do not mistify
            no bullshit
                "è tutto sporco"
            parlare delle difficoltà incontrate nel web marketing
di questo prodotto partecipativo della comunità locale
nel tentativo di bypassare il tour operator
restando però nello schema di marketing tradizionale

        PRICES
: provide itemised prices

        CUSTOM
: let them choose what they want
            il servizio non è un pacchetto
preconfezionato da qualcuno
che ne è responsabile:
il cliente paga da sé ogni cosa
            non c'è un prezzo fisso
di pacchetto

        RELATION
: open the channel with them
            relation:
speak to them
with live video
                explaining philosophy
and methods
                displaying key people
                tellimg the stories
about the paths
in person

        COMMYUNITY
: favour membership and belonging
            community and membership:
let them communicate
and share among themselves
                create a blog
for the users
                    run by themselves
                    to cooperate
for making
the approach
better
                promote a client group on facebook

    PARTICIPATIVE
participative advertising:
not one way messages
only: not only push

        PULL
pull also,
asking them
to participate
            home page
is an invitation
to participate

        ROLE
give them a role:
to achieve custom
            let them choose
what they want
and prefer
            personalise the path
with them on the spot

        NOW
let them
participate
already here and now
            in the start up
phase
                by cooperating and
running the first paths
with the staff
                special price
in the start up phase
            in lounching
the product
                with their testimonials

 

PARTICIPATIVE
philosophy and action:
filosofia ed attività partecipativa:
non un servizio/prodotto
chiuso e finito, ma configurabile
e personalizzabile

    PARTICIPATION
partecipazione ed impegno
richiesti ai clienti partecipanti

    OBJECTIVES
obiettivi messi
a disposizione
dei clienti
        conoscere
i possibili servizi
di ogni percorso
        configurare il percorso desiderato
con lo scegliere
i servizi da includere
        effettuare il calcolo somma
dei prezzi dei servizi scelti
        prendere gli accordi
di prenotazione
e sottoscrivere
gli impegni desiderati
    METHODOLOGY
metodologia
di decisione
per quel che si fa:
due opzioni,
a scelta?
        decide on the go
            metodo della presa di decisioni
on the go
nel gruppo già formato
per un dato percorso
in una settimana data
            si sceglie a maggioranza,
tutti partecipano
        decide beforehand
            metodo della presa di decisioni
prima, nel gruppo in formazione
per un dato percorso
in una settimana data
            si sceglie a maggioranza,
chiunque si può ritirare
se non soddisfatto

    CRITERIA
criteri
        criteri relativi
 alla assenza
di un "pacchetto"
            si paga
singolarmente
ogni servizio
            la responsabilità
per ogni servizio
è di ciascun fornitore
che è assicurato per i rischi
dell proprio servizio
            non c'è intermediario:
                non c'è ricarico
da tour operator
                il rischio relativo
alla sola composizione
dei servizi
resta al cliente
        criteri relativi
alla start up phase
            clients of first paths
offer own experience
as testimonials (video clips)
and get a reduced price
            involve existing
social network
and social capital
(established custumers,
friends)
 

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